Website Care Plans OFFER EMAIL

================

Hi Paul,

I hope you’re well and business is good.


STATE THE REASON FOR THE CHANGE

I need to let you know of some changes to our business that may affect your website (hopefully in a good way). I’ve gone ahead and detailed these in a recent blog post [link to the blog post on your website], but have summarized highlights from the post below to show how this affects your website.

LIST THE BENEFITS OF THIS CHANGE AND HOW IT AFFECTS THEM (A HIGHLIGHT OF YOUR BLOG POST)

See, websites are no longer a “set and forget” part of your business. As technology evolves, website software is constantly being updated to make it more secure, faster and more visible to search engines. Just like Microsoft Office and your smartphone software needs updating, so too does your website. More importantly though, your website is a crucial part of your business and therefore requires extra care to make sure it continues to perform its functions.

For these reasons we created our [website care plans]:

peace of mind that all software is up to date, secure against any unwelcome attacks and that your website is actually online and operational for your customers and users
quick restore if anything goes wrong
assistance with managing the content on your site
continual improvement of search engine visibility and results



MAKE CLEAR THE ACTION YOU WANT THEM TO TAKE

Up until now, we’ve been able to manage your website requirements on an ad-hoc basis. This is just no longer viable.

There are two options for you moving forward. We can continue to manage your website for you on one of our website care plans, or you can choose to manage your website yourself.

INSERT ANOTHER TRACKABLE LINK TO GAUGE INTEREST

So you can make an informed decision, view the benefits of our website care plans on our website: [include link to sales page on your website].

SET A DEADLiNE OR AN INCENTIVE FOR ACTION

All of our clients are transitioning within the next 30 days, however we can get you on to one of our website care plans in the next 48 hours you’ll start receiving these benefits immediately.

REPEAT THE NEXT STEPS AND MAKE IT CLEAR

Please reply back as soon as possible with how you would like to proceed so we can make the necessary changes required.